NET WORTH: $5 MILLION
How Much Is Les Gold Worth?
Lester Gold has an estimated net worth of $5 million. Born in Detroit, Michigan, he is a third-generation pawnbroker and the charismatic patriarch of American Jewelry and Loan that he opened in Detroit in 1978. His father worked his way into the jewelry store – a 50,000 square-foot empire and the boss to more than 45 employees. Known as “The King of Pawn”, the hard-nosed, old-school pawnbroker is street-smart and hard bargaining in his 40 years in the business. In 2011, he opened a second shop in Pontiac. All of Gold’s children are employed in the shop and he hopes that one day they will take it over. His son, Seth, is the general manager and he handles all the marketing. The assistant manager is his daughter, Ashley. In 2009, Les started a reality show called Hardcore Pawn on TruTV.